Generation Y, sometimes referred to as "Millennials"or "Net Generation", born 1982-2000, or 1977-1994, depending on the source, grew up in the 1990s and 2000s. Cultural and technological definitions of Generation Y begin the generation earlier, and demographic ones later, centering it around the baby boom of the end of the 1980s.

RELATIONSHIP WITH TECHNOLOGY

97% own a computer
97% have downloaded music and other media using peer-to-peer file sharing
94% own a cell phone
76% use instant messaging and social networking sites
75% of college students have a Facebook profile and most of them check it daily.[17]
60% own some type of portable music and/or video device such as an iPod
49% regularly download music and other media using peer-to-peer file sharing
34% use websites as their primary source of news
28% author a blog and 44% read blogs
15% of IM users are logged on 24 hours a day/7 days a week
14% use online purchasing to buy tobacco related products
8% have confessed to having an online gaming addiction at some point in their life

TRENDS AMONG MEMBERS

As with previous generations, many trends (and problems) began to surface as the Millennials came of age.
Members of this generation are facing higher costs for higher education than previous generations.
In the United States, as they begin to enter colleges and universities in large numbers, some of their Baby Boomer and Generation Jones parents are becoming helicopter parents. Many college advisors and administrators worry that this could have a negative effect on the student's social progress, ego, and developing maturity
They represent more than 70 million consumers in the United States. They earn a total annual income of about $211 billion, spend approximately $172 billion per year and strongly influence many adult consumer buying choices. They also face a greater degree of direct corporate marketing than any other generation in history.
A 2008 survey by UK recruitment consultancy FreshMinds Talent in partnership with Management Today suggested that Generation Y are generally more ambitious, brand conscious and tend to move jobs more often than previous generations. The survey of over 1,000 people, entitled Work 2.0, also suggests several possible misconceptions about Generation Y, including that they are as loyal as their predecessors and believe that their job says something about them as individuals.
There is more experience of family breakdown. The generation has seen high divorce rates, and homes with 2 working parents are much more common. This has greatly changed their relationships at home when compared to their parents and grandparents. This may have led them to be more peer-oriented and this may be a contributing factor to the premium that Gen Y workers place on workplace culture.
A May 2008 episode of the American news magazine 60 Minutes entitled The Age Of The Millennials proposed that members of the generation are exceptionally tech-savvy, are especially tuned to their own value in the job market, have limited loyalty to any particular employer, and insist on working in a stimulating job environment.
More openness in regards to sexual and romantic life-styles than prior generations. More openness to sexual expression and experimentation.

They are sometimes described as an "overachieving, overscheduled" generation.

Trophy Kids
The Generation Y are sometimes called the "Trophy Generation", or "Trophy Kids," a term that reflects the trend in competitive sports (as well as many other aspects of life) where "no one loses" and everyone gets a "Thanks for Participating" trophy. Some employers are concerned that the members of Generation Y have too great expectations from the workplace and desire to shape their jobs to fit their lives rather than adapt their lives to the workplace.

From Anonymous-or